Empathy story
The hard work that got you here, won’t get you there. You’ve raised a chunk of dough and have some customers that believe in you. But it feels like you’re running to stand still. Don’t worry, that’s normal. When you’ve got a vision, it’s easy to get stuck in a state of relentless hustling, fighting to be seen and be heard amongst the noise. It’s because you’re doing something different. You’re fighting for change. People don’t really get it yet. But they will when you get your stories together.
Purpose story
We believe in the power of storytelling to make positive change. As marketeers we’ve got the gift of influence. We can resonate with people, awaken curiosities and move people towards more conscious choices – ones that align with their values and beliefs. We exist to help brands scale by telling their best stories. We use the 5 Stories framework to bring order, focus and consistency to brands and their stories. Your audience doesn’t just want another faceless company, they want to be part of something bigger. Your story. Their future.
Origin story
There are founders out there innovating and creating incredible solutions to problems. But they’re not seen or heard because they don’t have the budget to take on big business. We want to take their stories and amplify them in different shapes and forms, creating change that lasts. We want to work with them to make the world a fairer, healthier and happier place for everyone and everything living on it.
Product story
Standing out isn’t easy. There’s a lot of stories out there. Brands need to do more to make an impact with their marketing. It’s not about being loud with all guns blazing. It’s about having a more mindful approach to the noise we make as brands. We help brands stand out gracefully (like a flamingo) and find a balance with their disruptive spirit. We do this with campaigns and content that leads with emotion plucked from insight. We don’t do fakery, we lean into what makes you different, helping you to connect to the right people at the right time. It’s about showing the world who you are wholeheartedly and inviting them to join you in change.
Vision story
Our vision is to create a space where collaboration happens through a unique and flexible approach. We huddle together with fast-growing companies to extend their team with people from a range of different backgrounds, each one with their own talents and values. By rallying together, we create a future that people want and use our talents to make a real positive difference. It’s value for everyone. One team growing, learning, failing, winning and sharing a vision.